Zhong Guo Jin Rong Xin Xi Wang·2025-09-23 09:15Core Viewpoint - The event organized by the Bank of China Yunnan Branch aims to enhance financial literacy and consumer protection awareness among travelers along the China-Laos Railway, contributing to the construction of a South Asia and Southeast Asia radiation center [1][3]. Group 1: Event Overview - The Bank of China Yunnan Branch successfully held a launch ceremony for the tourism season along the China-Laos Railway, integrating travel scenarios with financial services [1]. - The event featured interactive promotions to raise awareness about consumer rights protection, anti-fraud knowledge, and cross-border financial security [1][3]. Group 2: Financial Support for Railway Projects - The Bank of China Yunnan Branch has provided over 34 billion yuan in credit for key railway projects in Yunnan, including the China-Laos Railway [3]. - Since the operation of the China-Laos Railway, the bank has issued over 50 million yuan in cross-border performance guarantees, highlighting its role in supporting the railway's operation and maintenance [3]. Group 3: Financial Literacy Promotion - The event included a financial knowledge exhibition and interactive experience area, attracting many travelers and utilizing various methods such as scenario simulations and quizzes to educate them on fraud prevention and personal information protection [5]. - A "Gold Police Talks Consumer Protection" campaign was conducted on the train, combining rational investment with fraud prevention tips to enhance travelers' response capabilities [7]. Group 4: Cross-Border Financial Services - The bank provided detailed information on cross-border financial services, including foreign currency exchange and consumer benefits for outbound travel [9]. - The bank has developed a cross-border themed credit card product system to promote consumption, offering 24/7 security and cashback activities across over 60 countries [9]. Group 5: Media Coverage and Social Impact - The event received extensive media coverage, with various outlets highlighting its positive impact on public education and social influence [11]. - The success of the event reflects the bank's commitment to innovating cross-border financial services and supporting Yunnan's role as a financial hub for South Asia and Southeast Asia [11].