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美团旅行“00后”新玩法:打卡国境线、荡高空秋千、乘矿车下井
Qi Lu Wan Bao·2025-09-23 09:40

Core Insights - The upcoming National Day holiday in China is expected to see a significant increase in travel, with a projected peak from September 27 to October 12, 2025, showing a 73% year-on-year growth in travel bookings [1] - The trend of "cultural tourism" is gaining popularity, with young travelers (those born after 2000) making up 62% of the bookings, and high-end hotel bookings increasing by 115% [1] Group 1: Travel Trends - The travel orders for Shandong province during the National Day holiday have surged by 50%, with five-star hotel bookings increasing by over 130% [1] - Popular cities in Shandong for the holiday include Qingdao, Jinan, Weihai, Yantai, and Rizhao [1] - The rise of "cultural tourism" is evident, with significant interest in heritage sites, archaeological tours, and museum visits [8] Group 2: Young Travelers and New Experiences - Young travelers are increasingly opting for "small group tours," with a notable interest in visiting remote locations such as Xinjiang's Uqia County, which has seen a 114% increase in cultural tourism orders [3][5] - The demand for unique experiences, such as drone photography and off-the-beaten-path destinations, is driving the popularity of these small group tours [3] Group 3: Regional Tourism Growth - The "border tourism" trend is thriving, particularly in regions like Heilongjiang, where hotel searches have increased by 325% since September 1 [6] - The search volume for hotels near border areas has also seen significant growth, with increases of up to 700% in some locations [7] Group 4: Cultural and Industrial Tourism - The integration of cultural tourism with various industries is becoming a new trend, with museums and historical sites driving interest in nearby accommodations and dining options [8] - Industrial tourism is gaining traction, with former industrial sites being repurposed for visitor experiences, such as mining tours and historical exhibitions [10] Group 5: Marketing and Promotions - To cater to young travelers, companies are launching promotional campaigns, including discounts on hotel bookings and travel packages for the National Day holiday [15] - The focus on "cultural tourism" is expected to enhance the overall travel experience, with a variety of new destinations and activities being promoted [15]