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美股异动丨百威英博盘前涨约1% 与Netflix宣布展开全球品牌合作
Ge Long Hui A P P·2025-09-23 09:40

Group 1 - The core point of the article is the announcement of a global partnership between Anheuser-Busch InBev (BUD.US) and Netflix, marking the largest and most extensive global marketing campaign in the history of Anheuser-Busch's brand portfolio [1] - The collaboration will integrate promotional content into various popular global and regional Netflix shows, utilizing Anheuser-Busch's brand strength [1] - Marketing activities will include consumer engagement events, title placements, limited edition packaging, and digital promotions, alongside co-marketing during Netflix's live events and major global sporting events [1] Group 2 - As of September 23, Anheuser-Busch's pre-market stock price increased by 0.92% to $59.13, following the partnership announcement [1] - The company's market capitalization stands at approximately $115.149 billion, with a price-to-earnings ratio of 16.74 and a dividend yield of 1.790% [1] - The stock has seen a 52-week high of $72.130 and a low of $45.157, indicating significant price fluctuations over the past year [1]