Core Insights - The State Administration for Market Regulation (SAMR) has highlighted significant issues in the live e-commerce sector, particularly focusing on false marketing and counterfeit products [1][4] - A series of typical cases have been released to guide live e-commerce operators towards lawful and compliant business practices, aiming to purify the industry ecosystem [1][4] Group 1: Regulatory Actions - SAMR has reported that false marketing and counterfeit goods are prominent issues in the live e-commerce sector, with misleading promotions regarding product performance, qualifications, and user evaluations being common [1][4] - The case of Xiamen Fresh Meow Network Technology Co., Ltd. involved false claims about government support and exaggerated project returns during live broadcasts [2][4] - In Henan Province, a crackdown on the jade market has led to the investigation of 12 illegal cases since August, with a focus on categorizing and managing e-commerce operators [3][4] Group 2: Monitoring and Compliance - The monitoring system established by the Fujian market regulatory department has tracked over 7,900 key live broadcasts this year, identifying 163 suspected illegal activities [2][4] - The introduction of the "Public Online Evidence Collection Platform" has facilitated the legal and efficient collection of electronic data, with over 1,300 pieces of evidence gathered [2][4] - The SAMR is set to strengthen comprehensive governance and address the chaos in the live e-commerce sector to create a better online trading environment [4][5] Group 3: Future Regulations - The SAMR, in collaboration with the National Internet Information Office, is drafting the "Live E-commerce Supervision Management Measures," which is currently in the legal review process [5] - Two national standards related to live e-commerce platform service management and compliance data reporting are being expedited for development [5]
市场监管总局公布一批直播电商典型案例 虚假营销和假冒伪劣问题突出
Xin Hua Wang·2025-09-23 09:39