Core Insights - Life360 has launched a new weekly giveaway campaign called "Life360 Pays For…" aimed at assisting families with everyday expenses amidst a projected 22% decrease in monthly disposable income for households this year [1][3] Group 1: Campaign Details - The "Life360 Pays For…" giveaway will award cash prizes to members in the US and UK to help cover family expenses such as housing, gas, or utilities [2] - Eligible Life360 members can enter the giveaway by opting in each week via in-app notifications, with winners announced every Monday starting September 29th through the end of 2025 [3] Group 2: Market Context - A recent survey indicated that 54% of respondents plan to reduce spending on entertainment, dining out, and travel this year, highlighting the financial pressures families are facing [3] - The campaign aligns with Life360's mission to enhance family connections and alleviate the burden of rising costs, allowing families to prioritize making memories together [1][3] Group 3: Company Overview - Life360 is a leading family connection and safety company with approximately 88 million monthly active users across more than 180 countries as of June 30, 2025 [5] - The company offers a range of services including location sharing, safe driver reports, and crash detection, aimed at keeping families connected and providing peace of mind [5]
Life360 Launches Weekly Giveaway so Families Don’t Have to Dip Into Their ‘Fun Fund’