Core Insights - Alibaba's Gaode has announced a one-year waiver of entry fees for all restaurant merchants, along with various support services such as traffic subsidies, dedicated customer service, and smart cash register systems [2] - The initiative aims to reduce operational costs for restaurant merchants while increasing customer traffic and digital opportunities [2] Support Measures - Support One: Waiver of Store Fees Restaurant merchants can start with zero burden, as the first-year store fee of up to 4,800 yuan is waived [6] - Support Two: Traffic Subsidy A traffic subsidy worth 1,000 yuan is provided to help attract customers, with additional incentives for sharing the entry [7] - Support Three: Consumption Subsidies The platform will issue over 9.5 billion yuan in consumption subsidies and 2 billion yuan in travel subsidies to boost customer flow during the Golden Week [8] - Support Four: Smart Cash Register Upgrade Free upgrades to smart cash register systems will be provided, allowing customers to make payments easily and enjoy discounts [8] - Support Five: Dedicated Services Online support services will be available to assist merchants [9] Recent Initiatives - On September 10, Gaode launched the "Gaode Street Ranking" and the "Smoke Fire Good Store Support Plan," aiming to create a new offline service credit system and encourage consumer traffic to physical stores [11] - The "Gaode Street Ranking" has over 1.7 million daily active users, with more than 40 million users on its first day, becoming the largest food and lifestyle ranking in China [11] - In the first week, restaurants listed in the "Gaode Street Ranking" saw a 187% increase in traffic [11]
持续助商家“减负”,高德官宣称即日起所有餐饮商家免一年入驻年费
Yang Zi Wan Bao Wang·2025-09-23 10:36