Di Yi Cai Jing·2025-09-23 10:49Core Insights - The influence of Che Jianxing, the founder of Red Star Macalline, on the listed company Meikailong (601828.SH) is diminishing following his recent detention and resignation as general manager [2][3] - A new management team has been appointed to lead Meikailong under a "new five-year strategy" after Che Jianxing's departure [3][4] Company Developments - Che Jianxing received a salary of 5.2451 million yuan in 2024, ranking first among executives, despite being detained for two months earlier this year [3] - After Che Jianxing's detention, he resigned from his position as general manager on July 18, 2023, while still serving as an executive director [3] - The new general manager, Shi Yaofeng, has been appointed following Che Jianxing's resignation [3] Shareholding Changes - Xiamen Jianfa Group became the largest shareholder of Meikailong by acquiring 29.95% of its shares, while Che Jianxing's Red Star Group holds 24.9% [3] - The control of Meikailong is tightening under the major shareholder Jianfa Group following Che Jianxing's detention [3] Business Strategy - The new management team, led by Li Yupeng, aims to restructure the home furnishing business and ensure that core categories occupy at least 70% of the operational area [4] - The company has established a retail network covering 189 cities, with a total operational area of 19.36 million square meters [4] - The strategy emphasizes targeting the 400 million young consumers as a key driver for consumption upgrades and aims for a digital transformation [4] Financial Performance - In the first half of the year, Meikailong reported a revenue of 3.34 billion yuan, a year-on-year decline of 21%, with a net loss attributable to shareholders of 1.9 billion yuan [5] - The average occupancy rate for the 76 self-operated stores was 84.2%, while the 235 managed stores had an average occupancy rate of 81.3% [5] - The loss was primarily due to a 2.1 billion yuan fair value loss on investment properties [5]