JMC(SZ:000550) Zhong Guo Jing Ji Wang·2025-09-23 11:48Core Viewpoint - Jiangling Motors has announced a partnership with Ford Motor to provide comprehensive distribution services for Ford-branded passenger cars and pickup trucks in the Chinese market, marking a significant step in Ford's strategy to integrate its operations in China [1][2]. Group 1: Company Strategy - The announcement is part of Ford's broader strategy to consolidate its operations in China, integrating Jiangling Motors, Changan Ford, and Ford imported vehicles under the newly established Ford Automotive Sales Service (Shanghai) Co., Ltd [2][3]. - This integration aims to streamline marketing management and reduce internal competition, addressing the increasingly fierce competition in the Chinese automotive market [2][3]. Group 2: Market Impact - The new company will manage over 380 dealerships, enhancing the product line available to consumers and expanding the reach of both Jiangling Ford and Changan Ford [2]. - The integration is expected to provide a more comprehensive product offering for dealers and consumers, allowing for better market penetration [2][3]. Group 3: Historical Context - Previous attempts at channel integration, such as the establishment of the National Distribution Service Department (NDSD) in 2018, were limited in scope and ultimately unsuccessful [2]. - The current initiative represents a more decisive and thorough approach to channel integration, reflecting the changing dynamics of the automotive market in China [3].