Core Viewpoint - The Shandong Branch of Bank of China is actively promoting consumer rights protection and financial education through a series of initiatives, emphasizing the importance of safeguarding financial rights and enhancing the quality of life for consumers [1] Group 1: Financial Education Initiatives - The Shandong Branch has launched a "September Concentrated Education and Promotion Week" with 480 financial education teams engaging in various local activities to promote financial literacy [1] - Activities are tailored to local characteristics, with a focus on port cities like Rizhao, Yantai, and Weihai, addressing specific industry needs such as logistics and marine economy [2] - The bank is conducting targeted financial education in fishing villages, teaching fishermen about savings and investment strategies to protect their earnings [2] Group 2: Community Engagement and Collaboration - Local branches are encouraged to collaborate with regulatory bodies to host financial education events, enhancing community engagement through performances and interactive sessions [3] - The bank is utilizing a "grid-based" approach to reach various commercial areas, educating the public on common scams and promoting rational investment concepts [3] - In rural areas, the bank is using local dialects and informal settings to deliver anti-fraud education, making financial literacy accessible to all [4] Group 3: Innovative Outreach Methods - The bank is integrating financial education with the back-to-school season, launching initiatives like the "First Lesson of School" to educate students on financial safety and fraud prevention [5] - Collaborations with local media have been established to broadcast financial education programs, enhancing public awareness and trust in financial institutions [6] - The bank aims to continuously improve its outreach methods, ensuring that financial education is impactful and resonates with the community [6]
金融知识进万家 山东中行掀起金融教育宣传热潮