Zhong Guo Jin Rong Xin Xi Wang·2025-09-23 12:08Core Viewpoint - China Everbright Bank's Hohhot branch is actively promoting financial education and consumer rights protection during the 2025 Financial Education Promotion Week, focusing on grassroots outreach and practical financial knowledge dissemination [1]. Group 1: Financial Education Initiatives - The bank has launched a "Risk Warning Delivered to Your Door" campaign, where employees engage directly with communities and educational institutions to provide practical financial knowledge and fraud prevention skills [1]. - Financial knowledge is integrated into everyday life scenarios, making it relatable and applicable for consumers, with a focus on high-risk areas such as illegal intermediaries and high-interest loans [1]. - The bank's efforts have received positive feedback, indicating successful engagement with the public [1]. Group 2: Targeted Support for Vulnerable Groups - The bank emphasizes its commitment to serving key demographics, including the elderly, youth, new citizens, rural residents, and military personnel, by providing tailored financial services and education [3]. - A themed lecture was held for new recruits to help them establish a solid financial safety foundation as they prepare for military service [3]. - Interactive methods, such as games and storytelling, were used to teach children about financial safety, fostering awareness from a young age [3]. Group 3: Community Engagement and Collaboration - The bank has innovatively integrated party-building efforts with business operations, forming partnerships with local communities to enhance financial literacy and consumer protection [4]. - A "Sunshine Consumer Protection Ambassador" team was established to promote financial knowledge and anti-fraud awareness in rural areas, significantly improving villagers' financial security [4]. - Collaborative initiatives with local police and securities firms have been implemented to create a comprehensive financial safety net through community outreach [5]. Group 4: Commitment to Ongoing Education - The bank's leadership has reiterated its commitment to continuing diverse and impactful financial education activities aimed at enhancing public financial literacy and risk prevention capabilities [5].