数智赋能传统文化 让中国IP不只长城与功夫

Core Insights - The article discusses the transformation of Chinese culture in the context of digital technology and globalization, highlighting the emergence of new cultural narratives and the role of digital platforms in promoting traditional Chinese culture [1][3]. Group 1: Digital Technology and Cultural Transformation - Digital technologies such as artificial intelligence, big data, and cloud computing are reshaping lifestyles and profoundly changing cultural creation, dissemination, and experience [3]. - The perception of Chinese intellectual property (IP) among foreign audiences has evolved from traditional symbols like the Great Wall and Kung Fu to contemporary works such as "The Three-Body Problem" and diverse short dramas [3][4]. Group 2: Cultural Exchange and Globalization - The internet has fostered a new generation of grassroots cross-cultural ambassadors, enhancing the global dissemination of Chinese stories and reducing cultural misunderstandings [3]. - The gaming industry is identified as a significant medium for cultural transmission, with examples of integrating traditional elements into modern gaming experiences [4][5]. Group 3: Future of Cultural Expression - The integration of technology in cultural creation is seen as inevitable, with a call for an open mindset to embrace these changes [5]. - Young people are positioned as key players in experiencing, utilizing, and disseminating new cultural narratives, with an emphasis on innovation within tradition [5].