Workplace plan sponsors may move into advisory territory

Core Insights - Workplace plan sponsors are evolving from merely overseeing 401(k) accounts to becoming full-service financial planning resources for employees, which could significantly impact the wealth management industry [1] Group 1: Plan Sponsors' Concerns and Actions - A survey of 1,144 plan sponsors indicates their primary concern is ensuring that their plans adequately prepare participants for financial security in retirement [2] - 92% of plan sponsors report collaborating with an advisor or consultant, although this role was previously limited to fiduciary responsibilities and investment recommendations [3] - 93% of plan sponsors now offer financial wellness programs, with over half implementing these programs within the last year [4] Group 2: Role of Advisors - Advisors are becoming essential resources as plan sponsors seek more engagement to enhance participant saving and engagement through financial planning and wellness programs [5] - The nature of expanded education provided by advisors varies across different plans, reflecting the unique needs of each sponsor [5] Group 3: Successful Offerings and Education - Successful offerings for plan sponsors include lunch webinar series on financial planning and dedicated sessions for individual participant questions, covering topics like cash flow, saving strategies, estate planning, tax planning, and retirement income [6] - There is a recognition that without proper education, participants may not fully maximize their benefits for their future [7]