Workflow
江铃汽车回应江铃福特销售渠道整合调整:强化“一个福特”品牌认知
Zhong Zheng Wang·2025-09-23 13:01

Core Viewpoint - Jiangling Motors has signed a distribution service contract with Ford Motor Sales Service (Shanghai) Co., Ltd. to enhance the sales channels for Ford-branded passenger vehicles and pickups produced by Jiangling Motors [1][2] Group 1: Distribution Channel Integration - The integration of sales channels is led by Ford China, aiming to consolidate the existing sales resources of Jiangling Ford and Changan Ford [1] - The newly established wholly-owned subsidiary, Ford Motor Sales Service (Shanghai) Co., Ltd., will manage the unified sales channels, which will sell Jiangling Ford, Changan Ford, and imported Ford models [1][2] - The number of sales outlets for Jiangling Ford will expand from 110 to over 300, marking the transition to a "one-stop sales" model for the Ford brand in China [1] Group 2: Capital Increase and Shareholding - Jiangling Motors plans to increase capital in its subsidiary Jiangling Ford Automotive Technology (Shanghai) Co., Ltd. through a debt-to-equity swap of 1.264 billion yuan and cash contribution of 1.214 billion yuan from Ford [2] - After the capital increase, Jiangling Motors will maintain a 51% stake in Jiangling Ford (Shanghai), with Ford holding 32% of Jiangling Motors as its second-largest shareholder [2] - The distribution service and capital increase are considered related party transactions due to the shareholding structure [2] Group 3: Strategic Alignment - The sales channel adjustment is part of Ford's new brand strategy upgrade and strategic innovation in channel resources, which Jiangling Motors fully supports [2] - The unified marketing and channel management by Ford's wholly-owned sales service company is expected to enhance network efficiency, market penetration, and the Ford brand image [2]