Core Viewpoint - The climate crisis has significantly impacted the supply and pricing of lemons, which are essential for the popular lemon water product at Mixue Ice City, leading to a doubling of wholesale prices compared to last year [1][2]. Supply Situation - After experiencing a "lemon shortage crisis," many Mixue Ice City stores in Shanghai have returned to normal supply levels for their lemon water [1]. - A recent check revealed that only one out of approximately 30 stores was out of stock, indicating a recovery in supply [1]. - The shortage was attributed to delays in imported lemons due to weather conditions and the harvesting schedule of domestic lemons, but overall lemon reserves remain sufficient [2]. Price Dynamics - As of September 22, the national average wholesale price of lemons reached 14.98 yuan per kilogram, nearly double the 7.87 yuan per kilogram from the previous year [2]. - The price surge is linked to adverse weather conditions affecting major lemon-producing regions, including a 30%-60% reduction in production in Sichuan and a 25% decrease in Spain [2]. Financial Performance - Despite the rising costs of raw materials, Mixue Ice City has not increased the price of its lemon water, which poses challenges for cost control [3]. - The company's gross margin has remained relatively stable, ranging from 29% to 31% over the past two years, which is considered average within the industry [3]. - In the first half of the year, Mixue Ice City reported revenues of 14.87 billion yuan, a year-on-year increase of 39.3%, and a net profit of 2.72 billion yuan, up 44.1% [4].
气候危机影响蜜雪冰城“镇店之宝”柠檬水,今年柠檬批发价同比涨一倍
Di Yi Cai Jing·2025-09-23 12:58