宠物经济成为新消费增长引擎 行业向专业化、精细化、多元化方向发展

Core Insights - The pet economy is emerging as a significant growth engine in the new consumption sector, driven by emotional consumption and evolving consumer demands [1][2] - The market size of China's pet economy is projected to reach 701.3 billion yuan in 2024, with an 18.3% year-on-year growth, and is expected to grow to 1,150 billion yuan by 2028 [1] - The shift in pet ownership perception from "raising pets" to "pet nurturing" is expanding consumption from basic needs to emotional satisfaction and service-oriented consumption [1] Industry Trends - New market segments such as pet travel, insurance, home services, and smart products are emerging, contributing to the professionalization and diversification of the pet economy [1] - The younger generation, particularly those born in the 1990s and 2000s, is reshaping the industry landscape with more specific demands and emotional connections, challenging traditional brands [2] - The competition in the pet economy is shifting from supply-based to value-based, focusing on product innovation driven by technology and emotional brand connections [3] Brand Development - Brands are increasingly innovating to meet changing consumer demands, with five brands recognized for their excellence in product matrix, R&D, and strategic layout at the forum [3] - Care and Paimo Technology are highlighted for their innovative approaches, showcasing the evolution of traditional brands and the transition to data-driven business models [3] Challenges and Initiatives - Despite the promising outlook, the pet economy faces challenges such as low trust in pet food and supplies, and issues in the pet medical sector [4] - The establishment of the "2025 Pet Trust Consumption Alliance" aims to address these challenges by promoting animal welfare, improving product quality, and ensuring consumer rights [4]