Core Insights - The launch of the new model, the Shangjie H5, marks a significant entry for Hongmeng Zhixing into the mid-sized SUV market, with a price range of 159,800 to 199,800 yuan [1][2] - The new Wanjie M7 has been introduced as a successor to the previous model, featuring upgrades and a price range of 279,800 to 379,800 yuan, with a significant investment of 4 billion yuan in its development [1][4] Model Launch and Features - The Shangjie H5 has received over 160,000 pre-orders since its pre-sale began on August 25, indicating strong market interest due to its competitive pricing and advanced technology [2][3] - The Shangjie H5 offers both range-extended and pure electric versions, with the range-extended version achieving a CLTC comprehensive range of 1,360 kilometers and a fuel consumption of 4.44 liters per 100 kilometers [2][3] - The Wanjie M7 has been upgraded in various aspects, including appearance, chassis, and intelligent driving features, and now includes a pure electric version with a 100 kWh battery pack offering a maximum range of over 700 kilometers [4][5] Market Position and Strategy - The price segment of 150,000 to 200,000 yuan is projected to account for approximately 20% of total passenger vehicle sales in China by 2024, indicating a substantial market opportunity for the Shangjie brand [3] - The Wanjie M7, previously a strong sales performer, has faced declining sales this year, with only 42,000 units sold in the first seven months, highlighting the need for competitive upgrades [4][5] - The introduction of the Shangjie H5 and the new Wanjie M7 is expected to enhance Hongmeng Zhixing's market share and profitability in the mainstream market segment [3][5]
华为商城一度崩溃！全新问界M7、尚界H5两款走量车型入市 鸿蒙智行将冲击更高销量
Mei Ri Jing Ji Xin Wen·2025-09-23 13:57