“黑神话BLACKMYTH”零售店能否成为游戏IP挖掘新范本？

Group 1 - The game "Black Myth: Wukong" has sparked a consumer frenzy with its official merchandise, achieving significant sales in a short period, such as over 2000 units of the "Yang Jian" collectible figure priced at 498 yuan within three days [1] - The official retail brand "Black Myth BLACKMYTH" is set to open its first offline store in Hangzhou on September 25, covering approximately 1000 square meters and offering around 120 SKUs across six categories [1] - The rise of the "Guzi economy" has led to substantial online sales for game merchandise, with some companies achieving over 100 million yuan in sales during major shopping events like "Double 11" [2] Group 2 - The traditional monetization model for game IPs often relies on low-risk licensing agreements, which limits control over product quality and design [3] - The opening of the "Black Myth BLACKMYTH" store represents a shift in the gaming industry towards deeper exploration of IP, moving from "traffic operation" to "brand operation" [3] - Offline retail stores serve as promotional platforms for games, enhancing player engagement and attracting new users, while also extending the lifecycle of the IP beyond the typical lifespan of games [4]