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全智贤中国代言被取消?经纪公司:没取消,只是延期!此前其出演韩剧被指“抹黑中国”,多个代言广告被下架
Mei Ri Jing Ji Xin Wen·2025-09-23 14:33

Core Viewpoint - The controversy surrounding South Korean actress Jun Ji-hyun's recent drama "The Storm Circle" has led to significant backlash in the Chinese market, resulting in the withdrawal of advertisements from several international brands and estimated losses exceeding 200 million yuan [1][4]. Group 1: Controversy and Impact - The drama "The Storm Circle," starring Jun Ji-hyun, has sparked controversy due to certain lines and scenes perceived as derogatory towards China, leading to strong resistance from Chinese netizens and a drop in the show's rating to 4.2 on Douban [1]. - Several brands, including La Mer and Louis Vuitton, have removed all posts related to Jun Ji-hyun from their official Weibo accounts, and another brand, Piaget, has also withdrawn its advertisements featuring her [4]. - Industry insiders indicate that the controversy has effectively severed Jun Ji-hyun's commercial ties in the Chinese market, with losses from penalties and advertisement withdrawals estimated to exceed 200 million yuan [1]. Group 2: Official Response - Jun Ji-hyun's agency has denied claims that her participation in "The Storm Circle" led to the cancellation of advertising plans by Chinese companies, stating that the postponement of scheduled activities was decided prior to the show's airing due to local reasons [1].