ZZPZH(SH:600436) Xin Hua Cai Jing·2025-09-23 14:43Group 1 - The 2025 China-France Brand Week and the 11th China-France Brand Summit will be held at the Eiffel Tower in Paris from September 24 to 26, coinciding with the 50th anniversary of China-Europe diplomatic relations, marking a significant opportunity for brand, cultural, and business exchanges [1] - The theme of the Brand Week is "Breaking the Deadlock: High Premium Brands Going to Europe," focusing on how to promote Chinese brands with high premiums into the European market, achieving global high value and cultural resonance [3] - The event will gather important figures from politics, business, and culture from both China and Europe, including CEOs/CMOs of leading brands, renowned creatives, local KOLs, and mainstream media, to share insights and experiences on opening the European market for Chinese brands [3][5] Group 2 - The Brand Week will feature two core segments: "Master Forum" and "Roundtable Forum," providing high-quality discussions and practical insights [5] - The Master Forum will invite industry leaders to share valuable experiences and insights on challenges in international markets and building high premium brand value [5] - The Roundtable Forum will focus on hot topics related to brand expansion, facilitating interactions among multinational companies, creatives, and policy experts to provide actionable paths for Chinese brands to break into the European market [5] Group 3 - Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd. will participate in the Brand Week as a cooperative brand, representing Chinese medicine culture and its internationalization efforts [5] - The company has been promoting its products in international markets, including France, since the Belt and Road Initiative, enhancing international exchanges and cooperation in traditional Chinese medicine [5]