福特中国的“撤退戏法”

Core Viewpoint - The integration of Jiangling Ford is seen as a response to challenges rather than a strategic expansion, with Ford taking control of distribution rights and restructuring its operations in China [2][3][5]. Group 1: Company Actions - Jiangling Ford has transferred the distribution rights of Ford brand passenger cars and pickups to a wholly-owned sales service company established by Ford in Shanghai [2]. - Both Jiangling and Ford have jointly invested 2.478 billion yuan to address debt issues, with Jiangling contributing 1.26378 billion yuan through debt-to-equity conversion and Ford providing 1.21422 billion yuan in cash [2]. - The annual distribution service fee is expected to be around 250 million to 300 million yuan, indicating a significant shift in profit allocation towards Ford [2]. Group 2: Market Context - Ford's previous attempts to unify its distribution channels in China have faced challenges, including strong resistance from Jiangling dealers, leading to failed initiatives [3]. - The sales volume of Ford in China has drastically declined from nearly 1 million units in 2016 to less than 200,000 units in 2019, highlighting a deeper crisis in the market [3]. - Despite achieving profitability in 2024 due to export growth, the domestic market remains stagnant, with Ford lagging in electric vehicle competitiveness and facing issues with hybrid product distribution [3][4]. Group 3: Strategic Implications - The channel unification is perceived as a contraction of Ford's strategy in China, transitioning to a light asset operation model while maintaining brand presence through a sales service company [3][4]. - The lack of new products and a clear technological roadmap raises concerns about the sustainability of this light asset approach, which may be viewed as a retreat rather than a proactive strategy [4][5].