Core Viewpoint - Ford China is restructuring its sales channels by merging its previously separate sales operations of Changan Ford and Jiangling Ford into a single entity, Ford Automotive Sales Service (Shanghai) Co., Ltd, which will begin operations on October 1, 2025 [1][5][6] Group 1: Company Strategy - The newly established Ford Sales Service Company will manage the marketing, sales, and service of Ford's passenger cars and pickup trucks in China [1][5] - This strategic move is aimed at enhancing the brand's competitiveness in the Chinese market by creating a unified sales and service network [5][6] - The integration will allow for the combined sales of vehicles produced by Jiangling and Changan Ford, as well as imported Ford vehicles, marking a first among foreign automakers in China [5] Group 2: Leadership and Management - Chen Xiaobo, previously the Vice President of Changan Ford, will lead the new Ford Sales Service Company as its President [1][3] - The leadership change is part of a broader strategy to align the company's operations with market demands and improve dealer efficiency [6] Group 3: Market Positioning - Ford's previous joint ventures had distinct market focuses, with Jiangling Ford targeting off-road and pickup segments and Changan Ford focusing on mainstream sedans [5] - The new strategy is designed to respond to dealer and consumer feedback, aiming to enhance the overall customer experience and brand perception [5][6] Group 4: Product and Service Innovation - The unified sales network will support the launch of new products, including electric vehicles like the Ford Intelligent Mustang, enhancing Ford's product offerings in the Chinese market [5] - The upgraded sales channels will create a unique "Ford Lifestyle System," encompassing various lifestyle segments such as outdoor activities and personalized vehicle modifications [5]
福特中国成立全资销售公司统一销售渠道，陈晓波挂帅
Xin Lang Cai Jing·2025-09-23 15:35