《直播电商监督管理办法》将于近期正式出台

Core Viewpoint - The regulatory authorities are intensifying enforcement efforts to address issues in the live e-commerce industry, with new regulations and standards being developed to enhance oversight and compliance [1][2][4]. Regulatory Framework - The "Live E-commerce Supervision Management Measures" will be officially released soon, clarifying the legal responsibilities of various stakeholders in the live e-commerce ecosystem [2][3]. - Two national standards, "Basic Requirements for Live E-commerce Platform Services" and "Network Transaction Compliance Data Reporting Standards," have been established and are in the process of being drafted [2][3]. Enforcement Actions - The regulatory body has released multiple typical cases to deter misconduct in the live e-commerce sector, focusing on issues such as false marketing and counterfeit goods [4][5]. - A comprehensive regulatory approach is being implemented, combining administrative guidance, compliance checks, and public exposure of violations to enhance platform accountability [4][5]. Compliance and Monitoring - The regulatory authority is pushing for the establishment of a national platform economy governance standardization technical committee by August 2025 to improve compliance standards [3]. - A real-time monitoring system for live e-commerce activities is being developed to identify and address risks associated with high-risk live broadcasts [3][4]. Collaborative Efforts - There is a strong emphasis on inter-departmental collaboration and regional coordination to tackle regulatory challenges across different sectors and regions [6]. - The regulatory framework aims to create a unified approach to monitoring and managing live e-commerce activities, ensuring effective oversight and accountability [6].