Building Asia’s Stablecoin Superapp: A Conversation with Dr. Sangmin Seo, CEO at Kaia

Core Insights - Kaia DLT Foundation, led by Dr. Sangmin Seo, is at the forefront of Asia's largest Web3 ecosystem, integrating blockchain technology into everyday applications like KakaoTalk and LINE, reaching over 250 million users [1][2] - The launch of Project Unify, a stablecoin-powered Web3 superapp in collaboration with LINE NEXT, aims to transform Asia's fragmented digital payments landscape [2][4] Company Overview - Dr. Sangmin Seo, also known as Dr. Sam, has a strong technical background and leadership experience, having previously worked with Kakao's blockchain ventures [1] - Kaia was established following the merger of Klaytn and Finschia, becoming one of the first blockchain entities in the Abu Dhabi Global Market [3] Project Unify - Project Unify integrates Kaia's stablecoin orchestration layer into LINE Messenger, creating a comprehensive Web3 superapp that includes payments, DeFi, DEX, and gaming [4][6] - The project aims to consolidate multiple regional stablecoins into a single app experience, facilitating issuance, payments, and yield opportunities across Asia [6] Market Context - Asia is characterized as the world's largest and most fragmented payments market, with approximately 5 billion people and nearly half of global GDP [4] - Digital payments in Asia face challenges due to fragmented regulatory systems and currencies, unlike the more unified networks seen in Europe [5] - Remittance flows to Asia exceed $130 billion annually, with cross-border e-commerce projected to grow by 70% by 2027, and tourism spending expected to increase by 334% in the same period [5]