Alibaba Tries to Draw Brands on Amazon to Its Global Site

(Bloomberg) — Alibaba Group Holding Ltd. (BABA) is trying to attract established brand names on Amazon.com Inc. (AMZN) to its global e-commerce site AliExpress, stepping up efforts to expand its footprint on the Seattle-based firm’s home turf. Most Read from Bloomberg AliExpress, Alibaba’s online retail portal for markets outside China, is trying to add more major brands by promising lower shipping fees and offering to take a lower cut of sales than Amazon does, according to people familiar with the ma ...