券商建言财富管理转型：加大供给、做优投顾、拒绝低质竞争

Core Viewpoint - The Chinese wealth management market is at a new starting point one year after the implementation of the "9·24" financial policy package, focusing on solidifying institutional foundations, enhancing professional capabilities, and building a healthy ecosystem in the securities industry [1] Group 1: Institutional and Product Supply - Industry executives suggest increasing institutional and product supply to promote healthy development in wealth management [2] - Recommendations include tax incentives for long-term investment behaviors and optimizing the regulatory environment to encourage long-term investment and advisory services [2] - There is a consensus on the need to improve the regulatory framework and evaluation system to align industry interests with those of investors [2][3] Group 2: Investment Advisory Services - Investment advisory and fund advisory services are seen as crucial for the future development of the industry, with a focus on enhancing these services [4] - There is a call for clearer regulatory guidance on advisory service standards, especially regarding digital and AI-assisted decision-making [4] - Suggestions include incorporating ETFs into advisory portfolios to enhance investment efficiency and flexibility [4] Group 3: Competition and Industry Ecology - The industry faces intense competition characterized by low-level price wars, prompting calls for a collaborative approach to build a healthier industry ecosystem [6] - Executives advocate for strengthening industry self-discipline and enhancing investor education to improve overall service quality and industry image [6] - There is a push for differentiated positioning and specialized services to establish competitive advantages during the wealth management transformation [6]