单只宠物年消费超两千元！它经济狂飙 宠物殡葬等成新增长点

Core Insights - The "Pet Economy" is rapidly evolving, driven by changing consumer demands from basic pet care to emotional companionship and quality living [1][4] - The pet industry in China is experiencing significant growth, with the pet dog and cat population expected to exceed 124 million by 2024, and the urban pet consumption market projected to reach 300.2 billion yuan, growing at 7.5% [3][4] - The market is shifting from a food-centric model to a more diversified service-oriented approach, including healthcare, grooming, and training, with emerging trends in emotional consumption and technology integration [4][5] Industry Growth - The pet economy is expected to reach a market size of 1.15 trillion yuan by 2028, indicating robust growth potential [3] - The average annual spending per pet is over 2,000 yuan, reflecting a growing willingness among pet owners to invest in their pets' well-being [3] Service Sector Expansion - Services such as pet healthcare, insurance, and specialized diets are becoming key growth areas, particularly in segments like elderly pet care and chronic disease management [4] - The rise of "pet emotional consumption" is leading to increased demand for services like pet photography, funerals, and themed travel, transitioning from niche to mainstream [4] Technology Integration - The global smart pet products market is projected to approach 6 billion USD in 2024, with a compound annual growth rate of 19.5% from 2024 to 2034 [5] - Smart feeding devices and automatic litter boxes are becoming essential for modern pet owners, driven by the "stay-at-home economy" [5] Industry Challenges - The pet industry faces challenges such as a lack of standards, chaotic competition, and insufficient welfare for pets, necessitating the establishment of industry standards and professional talent development [7] - Companies that understand the human-animal bond and innovate to meet emotional needs are likely to emerge as winners in the evolving market [7]