Workflow
Taco Bell promotes execs focused on branding, technology
Yum!Yum!(US:YUM) Yahoo Financeยท2025-09-22 10:32

Group 1 - Yum Brands is implementing leadership changes to enhance menu innovation, value offerings, technological experimentation, and marketing strategies across Taco Bell, Pizza Hut, and KFC [3][8] - Taco Bell plans to triple its international store count, necessitating the adaptation of its successful U.S. strategies to global markets [3][8] - Taylor Montgomery has been promoted to global chief brand officer, Luis Restrepo to U.S. chief marketing officer, and Dane Mathews to global chief digital and technology officer [4][5][8] Group 2 - Montgomery's previous role as U.S. CMO involved driving sales growth through brand innovation and limited-time offers [4] - Restrepo has led Taco Bell's product pipeline and brand marketing efforts, contributing to significant innovations [5] - Mathews previously helped grow Taco Bell's digital sales to over $6 billion, bringing valuable experience to the brand's global efforts [6] Group 3 - Julie Davis will oversee the development of Taco Bell's international store base, which is expected to grow significantly [7] - Amy Ellis Durini will continue as international CMO, focusing on building brand momentum in global markets [6][8] - The executive changes follow a series of shifts at Yum Brands, including the expansion of CEO Sean Tresvant's responsibilities [8]