节庆经济惠农人

Core Insights - The article highlights the significance of the eighth Chinese Farmers' Harvest Festival, emphasizing its role in promoting rural consumption and enhancing farmers' income through various activities, particularly the Golden Autumn Consumption Season, which has generated over 130 billion yuan in agricultural product sales [1][2]. Group 1: Economic Impact - The Harvest Festival serves as a platform to stimulate urban and rural consumption, showcasing high-quality agricultural products and driving economic growth [1][2]. - The festival has become a crucial mechanism for enhancing market activity and increasing farmers' income over the past eight years [1]. Group 2: Consumer Engagement - Emotional resonance and innovative scenarios, such as live streaming from fields and orchards, have significantly boosted consumer participation and purchasing behavior [1][2]. - The integration of harvest elements into daily urban consumption is encouraged to promote the linkage between urban and rural markets [2]. Group 3: Technological Integration - Utilizing technology, such as e-commerce platforms and live streaming, is essential for connecting high-quality agricultural products with national markets [2]. - Financial incentives, like agricultural product consumption vouchers, have been effective in lowering consumption barriers and stimulating demand [2]. Group 4: Festival Synergy - The Harvest Festival is strategically timed to coincide with other holidays, creating opportunities for increased consumer spending and engagement [3]. - There is a focus on creating a continuous flow of consumer interest through the development of related events, such as "Farm Products Festival" and "Mountain Products Festival," to maintain sales momentum [3].