土特产“论个卖”

Core Insights - The 2025 China Farmers' Harvest Festival was launched in Lingbao City, Henan Province, showcasing the region's agricultural products, particularly apples, with significant sales and procurement agreements [1][2] Group 1: Agricultural Development - Lingbao City has transformed its apple industry from bulk selling to high-value products, including apple chips and fruit wine, significantly increasing the value of apples [2] - The introduction of new apple varieties and agricultural techniques since 2016 has led to an average increase in income of 3,000 yuan per mu for local farmers [1][2] Group 2: Economic Impact - During the harvest festival, Lingbao signed 23 agricultural procurement projects totaling 870 million yuan, with online and offline sales exceeding 30 million yuan [1] - The apple processing industry in Lingbao consists of 42 companies, generating an annual output value exceeding 1.5 billion yuan and benefiting over 30,000 farmers with an average annual income increase of 28,000 yuan [2] Group 3: Brand Value - The "Lingbao Apple" regional public brand is valued at 21.8 billion yuan, contributing to the "Yunong Superior Products" matrix alongside other regional brands [2] - Henan Province has recognized 326 "Yunong Superior Products" brands, achieving annual sales exceeding 18 billion yuan [2]