单日游客量达6.55万人创历史新高 茅山景区借力“苏超”火热“出圈”

Core Insights - The article highlights the successful integration of sports and tourism in the Jiangsu Maoshan Scenic Area, resulting in significant visitor growth and revenue increase during the summer months [1][2] Group 1: Visitor Statistics - The Maoshan Scenic Area received 853,100 visitors from July to August, representing a year-on-year increase of 64.28% [1] - The total revenue exceeded 40.95 million yuan, marking a 13.93% increase compared to the previous year [1] - A record single-day visitor count of 65,500 was achieved on August 3 [1] Group 2: Marketing Strategies - The scenic area actively engaged in sports marketing by aligning with the "Super League" events, transforming sports enthusiasm into tourism interest [1] - Various promotional activities were implemented, including free admission for away fans and interactive events like "goal sends ticket" to connect the match experience with tourism spending [2] - The area utilized social media and creative marketing strategies to enhance visibility and attract a broader audience [1][2] Group 3: Economic Impact - The initiatives led to a notable increase in occupancy rates for local accommodations, with one operator reporting a nearly 20% rise during the "Super League" period [2] - The "football+" model effectively stimulated growth in related sectors such as lodging, dining, and cultural tourism, injecting new vitality into the consumer market [2] - Future plans include continued collaboration with large cultural and sports events to promote tourism resources in a more youthful and diverse manner [2]