守护阳澄湖大闸蟹“真”滋味

Core Viewpoint - The article highlights the measures taken by Suzhou to ensure the quality and authenticity of Yangcheng Lake hairy crabs, which are set to be harvested on September 26, emphasizing the importance of brand protection and consumer trust in the market. Quality Control - The unique environment of Yangcheng Lake contributes to the superior taste of the hairy crabs, with farmers reporting larger sizes and higher yields this year due to favorable weather conditions [2] - A consensus in the industry has emerged to implement a "one crab, one tag" system for authenticity, with a unique digital ID for each crab to ensure traceability [2] - The introduction of a "circuit breaker mechanism" aims to prevent issues like overselling and false advertising in online sales, with strict limits on the number of crabs sold per acre [3] Regulatory Improvements - Various regulatory bodies in Suzhou are actively working to enhance market standards and consumer confidence through inspections and legal guidance [4] - The market supervision bureau has initiated a monitoring system for online sales, focusing on preventing misleading descriptions and ensuring compliance among e-commerce platforms [5] Channel Expansion - Restaurants and crab farms are preparing for the upcoming sales season, with upgrades and new offerings to attract customers [6] - The local government has introduced "crab tasting tours" to promote the consumption of authentic Yangcheng Lake hairy crabs, highlighting popular dining locations [6] - Companies are expanding their sales channels by collaborating with major e-commerce platforms and supermarkets to enhance direct sales and live-streaming promotions [6] New Variety Development - Efforts are underway to cultivate new crab varieties that can withstand high temperatures and low oxygen levels, with initial trials showing promising results [7]