Workflow
中信证券:积极关注海外市场可能增长的现制饮品品牌
Xin Lang Cai Jing·2025-09-24 00:37

Core Insights - The beverage industry in August experienced a slowdown in expansion due to the reduction of subsidies from third-party delivery platforms [1] - There is a significant differentiation in the opening of tea shops, with brands like Gu Ming and Ba Wang Cha Ji leading, while Mi Xue Bing Cheng has noticeably slowed down [1] - Coffee penetration continues to rise, with Luckin, Kudi, and Xingyun Coffee opening stores rapidly, while Starbucks maintains a slow growth in store numbers [1] - The performance of leading brands in terms of store efficiency has generally slowed down, with mid-range price brands (10-20 yuan) showing a year-on-year growth rate in store efficiency between 10% and 20%, but with internal differentiation [1] - Concerns among some investors regarding the industry's performance next year due to high base effects are noted, but the company believes that leading brands with product innovation and offline traffic capabilities are likely to navigate through the cycle successfully, while also paying attention to potentially growing brands in overseas markets [1]