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中石油济南销售122站:精研“服务细节”,备战“节前营销”
Qi Lu Wan Bao·2025-09-24 00:49

Core Insights - The company is enhancing customer experience during the peak consumption season of the National Day and Mid-Autumn Festival by focusing on "environment optimization, product management, and customer expansion" [1] Group 1: Environment Optimization - The company has removed redundant shelves to improve store layout, resulting in a more fluid movement and clearer visibility for customers, which significantly enhances the efficiency of picking and payment [2] - The store has created a festive atmosphere with promotional displays and themed decorations, increasing customer dwell time and creating marketing opportunities [2] Group 2: Product Management - The company has initiated a standardized pricing label rectification and established a special shelf for near-expiry products to address management issues, ensuring that each product has a corresponding price tag to enhance customer trust [3] - A dedicated team is managing the near-expiry product shelf, promoting these items through verbal recommendations and signage, while also coordinating with suppliers for returns and updates on slow-moving products [3] Group 3: Customer Expansion - The company recognizes the importance of unit customers for monthly operations and has set a goal to attract new unit clients, implementing a targeted marketing strategy through online channels [4] - The successful acquisition of a new unit customer in the first week of the month is expected to increase monthly sales by 2 units, establishing a solid foundation for ongoing marketing efforts [4] - The company aims to create a virtuous cycle of "customer-driven sales and sales-driven revenue" by expanding non-fuel product group purchases ahead of the holiday season [4]