Zheng Quan Shi Bao Wang·2025-09-24 00:49Company Overview - Wancheng Group has submitted a listing application to the Hong Kong Stock Exchange, with CICC and China Merchants Securities International as joint sponsors [1] - Wancheng Group is a leading and rapidly growing scale snack and beverage retail enterprise in China, with a store network expected to exceed 15,000 by June 30, 2025 [1] - The "Haoxianglai" brand under the company ranked first in China's snack and beverage retail brand list by GMV in 2024, being the first brand to surpass 10,000 stores [1] Market Position - The company's store network covers 29 provinces in China, holding a significant leading position in regions such as the Yangtze River Delta and the Four River Provinces [1] - Approximately 95% of the company's products are sourced directly from brand manufacturers, allowing for competitive pricing that is 20%-30% lower than hypermarkets, supermarkets, and convenience stores [1] Product Offering - Wancheng Group's product portfolio includes twelve core categories, featuring over 4,000 SKUs, with each store typically stocking 1,800-2,000 SKUs [1] - The company introduces around 250 new SKUs each month to maintain product freshness [1] Industry Outlook - According to Frost & Sullivan, the market size of China's hard discount retail industry is projected to reach RMB 1,013.8 billion by 2029, with a compound annual growth rate (CAGR) of 33.8% [1]