Core Viewpoint - The article highlights the "Social Security Card Home Service" initiative by the Bank of China, aimed at addressing the challenges faced by elderly and mobility-impaired customers in renewing their social security cards, thereby enhancing financial services for vulnerable groups [1][2]. Group 1: Initiative Overview - The Bank of China launched the "Social Security Card Home Service" to provide convenient card renewal services directly to elderly customers in nursing homes and communities [1]. - The initiative was prompted by the difficulties faced by elderly clients in renewing expired social security cards due to mobility issues [1][2]. Group 2: Service Implementation - Bank staff contacted nursing home management to gather information on residents needing the service, ensuring a smooth process for card renewal [1]. - During the service, staff assisted elderly clients with information collection, identity verification, and activation of new cards, while also providing detailed instructions on using the new card's features [2]. Group 3: Customer Feedback and Future Plans - The initiative received positive feedback from elderly clients, who appreciated the convenience and thoroughness of the service, highlighting the warmth of financial services [2]. - The Bank of China plans to optimize the home service mechanism and expand its coverage to reach more communities and nursing homes, aiming to enhance accessibility for special customer groups [2].
建行滨州城南支行：社保卡上门服务 把便利送到群众心坎上