Core Points - The article highlights the proactive approach of the bank in providing financial services to elderly individuals in remote areas, demonstrating a commitment to customer-centric service [1][2] - The bank's initiative to activate a social security card for a centenarian showcases its dedication to addressing the financial needs of vulnerable groups, particularly the elderly [1][2] Group 1 - The bank's employees traveled over twenty kilometers to assist an elderly customer with activating a social security card, emphasizing the importance of accessibility in financial services [1] - The service reflects the bank's principle of "special cases handled specially, urgent matters handled urgently," showcasing its responsiveness to customer needs [1] - Family members expressed deep gratitude for the bank's efforts, highlighting the positive impact of personalized service on customer satisfaction [1] Group 2 - The initiative is part of the bank's broader strategy to deepen inclusive financial services and fulfill its social responsibility [2] - The bank aims to continuously monitor the financial needs of the elderly and other special customer groups, optimizing service processes to enhance accessibility [2] - The bank's efforts effectively bridge the gap in financial service delivery, ensuring that convenient and warm financial services reach more people [2]
建行临沂城西支行：金融服务跨越山水 建行暖心上门服务