为福添彩爱暖银龄，2025孝心故事征集暨公益活动正式启动

Group 1 - The initiative "For Blessing and Color, Love Warms Silver Age" aims to promote filial piety and respect for the elderly, aligning with the national strategy to address population aging and enhance social values towards the elderly [1][2] - The program encourages the collection of touching filial stories that reflect modern characteristics, aiming to spread the essence of filial culture and build an age-friendly society [1][2] - The initiative is supported by the Shandong Provincial Civil Affairs Department and aims to optimize the social environment for elderly care, enhancing the overall happiness of senior citizens by 2035 [1] Group 2 - The campaign emphasizes the traditional virtues of respecting the elderly and encourages the public to share their stories through various media formats, fostering a sense of community and warmth for the elderly [2] - The Shandong Welfare Lottery Issuing Center will collaborate with Qilu Evening News to conduct volunteer activities, including health consultations and cultural entertainment, to promote the values of filial piety and social responsibility [2] - The public can submit their stories through multiple channels, including phone calls, online platforms, and direct submissions via a dedicated website [3]