Feng Huang Wang Cai Jing·2025-09-24 01:03Core Insights - The focus of Chinese companies' overseas expansion has shifted from "whether to go abroad" to "how to achieve high-quality globalization" [1] - The "Phoenix Bay Area Finance Forum 2025" held in Guangzhou gathered global elites to explore new paths for development under changing globalization [1][3] - The current era of "going out" is essential for long-term development, especially for companies in the Guangdong-Hong Kong-Macao Greater Bay Area [1][3] Challenges and Bottlenecks - Chinese companies are at a critical transition from quantity to quality in their overseas expansion [4] - China has maintained its position as the world's largest trading nation for seven consecutive years, with a total import and export volume increase of approximately 2 trillion yuan [4] - Despite the scale of expansion, brand quality remains a significant shortcoming, with Chinese companies' average profit only about 40% of that of U.S. companies [6] - The global landscape has shifted to a "mosaic" globalization 2.0 era, requiring companies to adopt a true "going abroad" strategy [6][8] Pathways and Practices - Successful internationalization practices from leading Chinese companies were shared, highlighting strategic foresight and comprehensive capabilities [11] - BYD has established a global sales network covering 108 countries and has aligned its overseas strategy with its "three green dreams" [13] - Companies like Southern Power Grid emphasize the importance of technology and operational efficiency in their overseas ventures [14] - Cultural integration and social responsibility are crucial for sustainable overseas paths, as demonstrated by companies like Dong'e Ejiao [18] Future Outlook - The next five to ten years are predicted to be a golden period for the emergence of global brands from China, with hundreds of global brands expected to arise [19] - Companies must enhance seven core capabilities to transition from "freshwater fish in China's lakes" to "whales in the global ocean" [20] - The integration of ESG principles into business practices is essential for enhancing brand sustainability and cross-cultural recognition [26]