Core Insights - The article highlights the successful harvest of the fragrant Hawthorn fruit in Manas County, Xinjiang, with significant economic benefits for local farmers [1][2]. Group 1: Economic Impact - The cooperative led by Jiang Jianchang is harvesting over 30 tons of fragrant Hawthorn daily, with expected gross income of over 10,000 yuan per mu and a net profit exceeding 6,000 yuan per mu [1]. - A total of over 400 tons of fragrant Hawthorn fruit orders have been signed with the cooperative, indicating strong market demand due to the fruit's appealing color and high sweetness [2]. Group 2: Sales and Distribution - Jiang Jianchang has initiated live-streaming sales techniques to expand the sales channels for the Hawthorn fruit, demonstrating innovation in marketing strategies [3]. - The establishment of a cold chain logistics system allows for the freshly picked Hawthorn fruit to be shipped out of Xinjiang within 24 hours and reach customers nationwide within 72 hours [3].
听见丰收丨海棠结出“幸福果”
Yang Guang Wang·2025-09-24 01:09