庆农业丰收 享美好生活——2025年中国农民丰收节海南庆祝活动主会场观察

Core Points - The 8th China Farmers' Harvest Festival was celebrated in Hainan, showcasing local agricultural products and cultural heritage [6][10] - The event highlighted the integration of agriculture with tourism and culture, demonstrating Hainan's achievements in product quality and brand development [6][11] - Hainan has established a strong foundation for agricultural branding, with 119 green food enterprises and 171 products certified as green [9] Agricultural Development - Hainan's agricultural output value reached 129.185 billion yuan in the first half of the year, marking a 5.1% year-on-year increase [12] - The province is experiencing increased production of tropical fruits such as mangoes, lychees, and pineapples, alongside stable growth in livestock and aquaculture [12] Cultural Heritage - The festival featured a non-material cultural heritage exhibition, showcasing traditional crafts and culinary skills, which are integral to Hainan's cultural identity [10] - Hainan has 32 national-level and 103 provincial-level intangible cultural heritage projects, promoting traditional culture and contributing to rural revitalization [10] Regional Branding - The "Danzhou Flavor" brand was launched to promote local agricultural products, enhancing their market competitiveness [11] - Hainan has developed 56 regional public brands and 55 enterprise brands, creating a significant market impact through brand aggregation [11]