定位超长期大单品！2025郎酒秋酿开窖，郎酒浓酱兼香型旗舰产品龙马郎上市

Core Viewpoint - The event marked the launch of the "Longma Lang" flagship product and the beginning of the autumn brewing season for Langjiu, emphasizing the company's commitment to its "Kianxiang" strategy and long-term vision in the competitive liquor market [1][3][4]. Group 1: Strategic Development - Langjiu has established a clear path for its "Kianxiang" strategy, focusing on long-termism and innovation, with a commitment to a winery-based development model [4][6]. - The company has outlined a three-year plan for the "Kianxiang" strategy, with significant milestones achieved in product design, infrastructure development, and team restructuring [6][11]. - By 2025, Langjiu aims to have a storage capacity of 300,000 tons of premium liquor in both the Chishui River and Yangtze River regions, providing a solid foundation for its "Kianxiang" business [6][12]. Group 2: Product Launch - The "Longma Lang" product, a culmination of 50 years of market exploration and three years of refinement, represents a significant advancement in Langjiu's product offerings [7][9]. - The product line includes "Longma Lang Jinma," "Longma Lang Heima," and "Longma Lang Baima," designed to appeal to contemporary consumer tastes while maintaining traditional craftsmanship [9][11]. - The launch of "Longma Lang" is seen as a pivotal moment for Langjiu's "Kianxiang" strategy, filling a gap for a long-term flagship product and driving the company's ambition to become a leader in the "Kianxiang" segment [11][12]. Group 3: Infrastructure and Future Plans - The new office building and the upcoming "Longma Winery," with an investment of approximately 15 billion yuan, are crucial components of Langjiu's long-term strategy [12][14]. - The winery is expected to open by the end of 2026, aiming to elevate Langjiu's brand and operational capabilities, positioning it as a world-class winery [14]. - The integration of the winery and flagship product is intended to enhance Langjiu's market presence and provide a robust foundation for future growth [14].