Jin Rong Shi Bao·2025-09-24 02:28Core Viewpoint - Postal Savings Bank of China (PSBC) announced the absorption and merger of its wholly-owned subsidiary, Postal Huinong Bank, indicating a shift in the banking industry towards comprehensive integration rather than fragmented experimentation [1][2] Group 1: Company Actions - The merger will result in the cancellation of Postal Huinong Bank's independent legal status, with all its business, assets, and obligations being inherited by PSBC, ensuring that customer rights remain unaffected [1] - This merger is part of a broader trend where over 20 banks have either shut down or integrated their direct banking operations, reflecting a shift towards integrated operations in the banking sector [2] Group 2: Industry Trends - The banking industry is transitioning from a "coarse channel expansion" model to a "refined ecological deep cultivation" approach, marking a significant phase in the digital transformation of banks, including PSBC [1][2] - The independent value of direct banks has diminished due to challenges such as product homogeneity and high customer acquisition costs, leading to a demand for one-stop, all-scenario financial services [2] Group 3: Strategic Goals - PSBC aims to leverage this merger to optimize its management and business structure, enhance operational efficiency, and reduce management costs, thereby reinforcing its digital transformation strategy [2][3] - The bank is focused on building a user-centered digital ecosystem, improving operational quality and management efficiency, and supporting high-quality business development across the industry [3]