“双节”将至 从去看到去体验

Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are expected to drive a surge in cultural and tourism consumption in China, with an 8-day holiday period anticipated to boost travel activities significantly [1][2] - The cultural and tourism sector is experiencing robust growth, with consumer spending on education, culture, and entertainment projected to increase by 9.8% in 2024 and 11.8% in the first half of 2025 [1] Group 1: Market Trends - Domestic tourism demand is being fueled by elements such as "red tourism," autumn scenery, and moon-related activities, leading to a doubling of bookings for nearby and chartered tours [2] - Cross-province travel orders for the National Day holiday are expected to rise by 45% year-on-year, with overall travel intentions increasing by over 30% compared to previous years [2] Group 2: Government Initiatives - The Ministry of Culture and Tourism is launching a three-year action plan called "Hundred Cities, Hundred Areas" to stimulate cultural and tourism consumption, including the introduction of consumption vouchers and payment discounts [2][3] - Local governments, including those in Shandong, Beijing, and Guangdong, are implementing specific policies and activities to enhance cultural and tourism consumption, such as themed tourism promotions and financial incentives [3] Group 3: Consumer Finance Innovations - The cultural and tourism consumption sector is driving innovation in consumer finance, with a focus on creating diverse financial products and services to meet evolving consumer needs [4] - Financial institutions are leveraging policy support to expand their service offerings, particularly in new consumption areas like childcare and fitness, while also addressing the needs of tourism-related businesses through tailored financial solutions [5]