采收帮扶+金融科普 交行山东省分行创新宣教模式深入乡村
Qi Lu Wan Bao·2025-09-24 02:40

Core Viewpoint - The Bank of Communications Shandong Branch has launched a financial education campaign aimed at promoting financial knowledge and public welfare services, emphasizing the integration of these efforts into local communities [1][6]. Group 1: Financial Education and Community Engagement - The Shandong Branch has initiated the 2025 Financial Education Promotion Week, with strong support from the branch's party committee and active participation from its sub-branches [1]. - The Jinan Central Sub-branch collaborated with local volunteer teams to conduct a dual-purpose public welfare activity in Dongpo Village, focusing on both agricultural support and financial knowledge dissemination [1][3]. - Volunteers assisted in the harvest of nearly 300 pounds of red dates, alleviating the farmers' autumn harvest pressure while also educating them on practical financial safety topics such as preventing telecom fraud [1][6]. Group 2: Distribution of Essential Goods - The volunteer team visited underprivileged families in the village, delivering essential goods like cooking oil and rice to meet the immediate needs of the community [3]. Group 3: Financial Safety Awareness - At the end of the event, volunteers set up a temporary promotional booth at the Simen Tower Scenic Area, distributing financial safety brochures and providing detailed explanations to elderly visitors [5]. - The initiative successfully combined public welfare assistance with financial protection education, helping farmers while ensuring that financial safety knowledge reaches the public [6]. Group 4: Commitment to Community Service - The Bank of Communications Shandong Branch has been actively guiding its sub-branches to conduct diverse promotional services that align with local characteristics, focusing on "assistance + financial protection" and "offline + online" strategies [6]. - The bank reaffirms its commitment to serving the community and enhancing the quality of life for the public through practical actions [6].