报告：Q2家用电器消费数据增长指数以4.36位居首位

Core Insights - The report highlights significant growth in consumer goods sales in Q2 2025, driven by high temperatures, mid-year promotions, and health demands [1][2] - The top ten categories for sales growth include home appliances, computer digital products, medical health, home decoration, toys and musical instruments, fresh food, video games, office equipment, maternal and infant products, and pet supplies [1] Group 1: Sales Growth Data - Home appliances lead with a growth index of 4.36, with "major appliances" sales increasing by 87.1% year-on-year, driven by high temperatures and energy-saving promotions [1] - Computer digital products have a growth index of 3.85, with "audio-visual playback" sales up by 71.4%, as high-end devices become more affordable and mid-year promotions stimulate sales [1] - Medical health products show a growth index of 3.57, with "healthcare devices" sales surging by 87.4%, supported by health consumption subsidies and promotional packages [1] Group 2: Core Trends in Consumer Market - The consumer market is experiencing a dual drive of policy guidance and technological innovation, leading to an upgrade in inclusive consumption, particularly in home appliances and audio-visual equipment [2] - There is a shift in consumer content from general entertainment to specialization and practicality, with tourism and video games gaining traction [2] - Quality experience is becoming a key driver for consumer demand, with a focus on immersive experiences in cultural entertainment and functionality in apparel [2] - Health demands are becoming prevalent across all age groups, with technology usage varying significantly between younger and older consumers, indicating a diversified consumption market [2]