白象食品正式宣布王一博为品牌代言人

Core Viewpoint - The collaboration between White Elephant Food and Wang Yibo aims to elevate the brand's strategy and enhance the popularity of its products through the endorsement of a well-known figure [1][2]. Group 1: Brand Collaboration - White Elephant Food officially announced Wang Yibo as its brand ambassador, leveraging his popularity to boost the visibility of its products such as "Soup Tasty," "Spicy Girl," and "Coriander Noodles" [1]. - The announcement was made across various social media platforms, including Weibo, Douyin, and Xiaohongshu, with a promotional campaign titled "Together Accumulate 'Bo' and Embark on a New Journey" [1]. Group 2: Market Strategy - The partnership is seen as a strategic move to attract younger consumers and modernize the brand image, aligning with the trend of engaging with the youth demographic [2]. - Wang Yibo's personal affinity for coriander has become a recognizable trait, which aligns well with White Elephant's "Coriander Noodles," a product that reflects consumer preferences [2]. Group 3: Brand Identity - White Elephant Food has a 28-year history and is known for its commitment to quality and consumer needs, which has built a strong national reputation [1]. - Wang Yibo, born in 1997 in Luoyang, Henan, represents a generation that resonates with the brand's values of pursuing dreams and living passionately, enhancing emotional connections with consumers [1].