BOE(SZ:000725) Zhong Guo Jin Rong Xin Xi Wang·2025-09-24 03:19Core Insights - The fourth season of the technology popular science variety show "BOE's Worry-Free Laboratory" has concluded, showcasing the intersection of technological innovation and cultural heritage through a unique format that combines Chinese landmarks with significant technological events [1][3] - The show has achieved a remarkable total exposure of over 479 million across all platforms, establishing itself as a benchmark case for technology companies in deepening brand value communication through public science education [1][3] Group 1: Show Performance and Reception - The program has been well-received, with a peak viewership rating of 35 in Beijing, ranking third nationally among similar broadcasts, and topping the cultural new rankings on Youku [3] - The content has sparked widespread praise and interaction on social media, effectively bridging the communication gap between technology and the public [3] Group 2: Innovative Presentation and Cultural Integration - The show employs a narrative strategy of "landmarks as scrolls, technology as pen," allowing cutting-edge technology to interact with traditional Chinese culture in historical settings [4] - Guests from various industries, including Hisense, Vivo, and Geely, participated as "technology enablers," discussing the deeper logic and industrial value of technological innovation [4] Group 3: Corporate Mission and Future Direction - BOE positions itself as a significant player in the global Internet of Things innovation field, committed to popularizing scientific knowledge and promoting technological benefits for the public [5][6] - The program serves as a vital bridge connecting the company's innovative achievements with social value, exploring a feasible path for value sharing through high-level technology popularization [6]