余额宝12年来首次降费！此次调降并非个案

Core Viewpoint - The recent fee reductions in money market funds, including Tianhong's Yu'ebao, are aimed at better meeting investor needs and are part of a broader trend in the industry to lower costs for investors [2][3][4]. Group 1: Fee Adjustments - Tianhong Yu'ebao has reduced its custody fee rate for the first time in 12 years, from 0.08% to a new comprehensive operational fee rate of 0.62%, while management and sales service fees remain unchanged [2]. - Other funds, such as E Fund and Guoxin Guozheng, have also announced fee reductions, with management fees decreasing from 0.20% to 0.15% and custody fees from 0.08% to 0.05% [3]. - The fee adjustments are expected to save significant costs for investors, especially those with larger holdings [2][3]. Group 2: Industry Trends - The trend of lowering fees in money market funds is seen as a response to regulatory encouragement and is likely to reshape the competitive landscape of the market [4]. - The reduction in fees is expected to benefit ordinary investors and may lead to increased competition among fund companies, particularly as larger firms leverage scale to offset the impact of lower fees [4].