Core Insights - GAC Toyota aims to signal its capability and willingness to produce high-quality electric vehicles while also enhancing the experience for traditional gasoline vehicle users [1][9] - The company emphasizes a dual approach of promoting both hybrid and electric vehicles, aligning with the growing market penetration of new energy vehicles [7] Group 1: New Vehicle Launch - GAC Toyota held a global vehicle launch event on September 23, introducing four updated models: Sienna, Highlander, Camry, and Crown [1] - The new models focus on significantly enhancing entry-level value by incorporating essential features into the base versions rather than just high-end models [3] Group 2: Technological Upgrades - All new models are equipped with upgraded Qualcomm 8155 chips and larger screens, with the Highlander featuring a 15.6-inch display and the Crown a 12.9-inch display [3] - The vehicles support multiple smartphone connectivity options, including Carlink, HiCar 5.0, and CarPlay, and come with Toyota's TSS intelligent driving assistance across all models [3] Group 3: Value Proposition - The Sienna starts at 269,800 yuan, featuring luxury elements like first-class seating and electronic four-wheel drive [5] - The Highlander starts at 219,800 yuan, with standard features including a leather steering wheel and high-power wireless charging [5] - The Crown, as a mid-cycle update, offers a comprehensive smart experience at a starting price of 102,800 yuan, while the Camry introduces a new sport version starting at 158,800 yuan [5] Group 4: Hybrid Technology - GAC Toyota's new models feature intelligent hybrid technology that provides electric vehicle-like quietness and smoothness without the need for charging [7] - The company positions hybrid technology as a standard feature across all models, rather than a high-end option, reinforcing its commitment to both hybrid and electric vehicles [7] Group 5: After-Sales Service - GAC Toyota announced a unique after-sales service for electric vehicle users, including compensation for battery-related incidents and coverage for both new and existing customers without warranty limitations [9] - Gasoline vehicle users will benefit from a lifetime warranty on the powertrain for the 2026 global vehicles [9]
广汽丰田“聚变2030”持续深化,四款全球车焕新夯实“油电同强”
Zhong Guo Jing Ji Wang·2025-09-24 03:48