Sun Belt housing markets are so weak that homebuilder Lennar’s average home price is down 22%
Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Most Read from Fast Company For much of the past three years, Lennar, America’s second-largest homebuilder, has pursued an aggressive strategy: prioritize sales pace and market share, even if it meant slicing deeper into margins through price cuts and heavy incentives in the currently housing affordability strained market. That approach helped the company keep homes moving in softer Sun Bel ...